The Role
Lead the strategy, execution, and evolution of Metagenics’ social media and affiliate marketing ecosystem. This role sets the brand’s tone of voice and content direction across social channels, drives engagement and commercial growth through organic, influencer, and affiliate activity, and develops a high-performing team that delivers measurable impact across teams.
Key Responsibilities
- Strategic Direction. Define and lead the social media and affiliate strategy, setting brand tone, voice, and content direction for each channel. Ensure content is distinctive, purposeful, and aligned with brand and commercial objectives.
- Social Media Ownership. Oversee all organic social channels including Instagram, Facebook, TikTok, and emerging platforms. Drive growth in engagement, reach, and community while ensuring a consistent and authentic brand presence.
- Content Planning & Delivery. Manage and prioritise content creation across teams and partners to ensure timely, high-quality output. Align social and affiliate content with broader marketing and digital strategies. Ensure paid performance teams have timely and relevant content to drive ROI.
- Affiliate Program Management. Oversee and scale affiliate and partnership programs, ensuring all affiliates reflect brand values and deliver commercially viable outcomes. Includes Brand affiliates program, Tik Tok, and Amazon ( identify and vet creators, support content briefs, Approve content)
- Influencer & Creator Partnerships. Direct and approve influencer collaborations and content creator relationships, ensuring alignment with campaign objectives, brand positioning, and ROI.
- Platform & Agency Partnerships. Manage relationships with social media platforms, agencies, and creator networks to ensure the business remains ahead of platform trends, features, and partnership opportunities.
- Cross-Functional Collaboration. Work closely with marketing, brand, creative, and digital teams to ensure all social and affiliate content is purposeful, on-brand, and contributes to broader campaign and business goals. Act as the key liaison for social performance and consumer insight reporting.
- Performance & Insights. Measure and analyse social, influencer, and affiliate performance, providing actionable insights to inform ongoing content and partnership strategies.
- Budget Ownership. Manage and report on budgets across social media, influencer, and affiliate activities to ensure optimal ROI and efficient resource allocation.
- Community Management Oversight. Ensure proactive community engagement across all social platforms, with timely responses, monitoring, and escalation processes.
- Innovation & Experimentation. Lead the testing of new formats, tools, and partnerships to keep the brand at the forefront of content and engagement trends.
- Team Leadership & Development. Lead, coach, and develop the social and influencer team to ensure continuous learning, professional growth, and consistent achievement of KPIs. Foster a culture of creativity, collaboration, and accountability.
Skills and Experience
Essential
- Bachelor's degree in Marketing, Communications, or equivalent field required. Master’s degree preferred.
- 5+ years’ experience in social media, influencer, or digital marketing, ideally in a brand-led or multi-channel environment.
- Proven experience leading a team of content, social, or influencer specialists.
- Strong understanding of organic social strategy, content creation, community management, and performance analytics.
- Experience managing and scaling affiliate or partnership programs with clear commercial outcomes.
- Proven success activating TikTok and TikTok Shop affiliates
- Demonstrated success collaborating across marketing, digital, and eCommerce teams to deliver integrated content.
- Strong leadership skills with the ability to inspire creativity, accountability, and results in a fast-paced environment.
- Excellent communication and stakeholder management skills across senior levels and external partners.
- Analytical mindset. Confident interpreting performance data and turning insights into strategic actions.
- Skilled in budget management and ROI measurement for social and partnership programs.
- Proficient in tools such as Meta Business Suite, TikTok for Business, Google Analytics, affiliate tracking platforms, and influencer management tools (e.g. Sprout Social).
- Proficiency in copywriting
- Ability to move with speed and pivot - while there is a lot of planning/foreseen content creation, there is also an element of agility needed to capitalise on short-term opportunities, changing business needs &/or results
Desirable
- Experience in health, wellness, or consumer goods industries
- Exposure to global or multi-region brand operations
- Understanding of paid social media strategy and creative testing frameworks
- Experience with AI-driven content creation tools or emerging content formats
Personal Attributes
- Creative thinker with strong commercial instincts
- Collaborative, open, and comfortable working across teams and disciplines
- Curious about trends and passionate about driving innovation in digital content
- Balanced in leadership style - firm on delivery, flexible on approach
- Proactive problem solver who thrives on finding better, simpler ways to connect with audiences
Compensation
The current range for this hybrid position (3 days/week in-office) based out of Hudson County, NJ is $167,000/yr to $195,000/yr.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Health and Wellness:
- Medical, dental, vision
- Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Vacation and Sick Time
- 2 Volunteer Days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 Floating holiday to celebrate your birthday or important religious/holiday to you
- Quarterly product allowance to use towards your favorite Metagenics products!
- Product discount
- Peer to peer recognition programs & more!
Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement
Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.
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